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THE U BAR POINT OF VIEW

Made to Be Worn. Chosen to Be Kept.

We're drawn to clothes with character—the kind that feel familiar from the first wear and only get better with time. Denim, texture, beautiful details and a nod to the past, thoughtfully chosen for the way you live now.

OUR POINT OF VIEW

Rooted in What Came Before

Rooted in family and shaped by heritage, U Bar & Company reflects a love for pieces, patterns and stories that endure. Americana, timeworn details and our Muscogee (Creek) roots inspire a point of view that honors where we've been while dressing for where we're going.

Pictured: Paula's grandparents, Liedtke and Lucille Greenwood, with her father, Robert.

The U Bar Brand

The U Bar brand was established by Harry Hayden "Papa Harry" Buckmaster in Hydro, Oklahoma, along historic Route 66 in the mid-1920s. A cattleman and entrepreneur, he also operated a Ford dealership and a Minneapolis-Moline tractor dealership in the community.

A century later, the U Bar brand is still used on our family's cattle and lives on in the name of U Bar & Company—a connection to family, Oklahoma roots and an entrepreneurial spirit passed down through generations.

Pictured: Harry Hayden Buckmaster, founder of the U Bar brand.

Our Pledge to You

We know you have choices when it comes to where you shop, and we never take it lightly when you choose U Bar & Company.

Every piece is thoughtfully selected with quality, character and longevity in mind—clothes that feel special when you receive them and still deserve a place in your closet years from now.

After 10 years in business, our promise remains the same: to choose well, serve you personally and never lose sight of how much your support means to our family. Thank you for choosing small and allowing us to do what we love.

FROM OKLAHOMA

Pieces with a Story

We believe the pieces you wear should feel as special as the story behind them. These beautiful peyote-stitch bracelets are made here in Oklahoma, bringing color, craftsmanship and a sense of place to your collection.

SHOP THE COLLECTION

Rooted in the past. Curated for the way we live now.

U Bar & Company